Survey on the importance of parents’ role

This report presents the results of a study (conducted as part of Research New Zealand’s November omnibus survey) in order to measure the general public’s opinion about the importance of parents’ role (in raising young children and teenagers).

Results are based on a total sample of n=500, representative of the New Zealand population 15 years plus. Any result quoted on this total sample is subject to a maximum margin of error of +/- 4.4 percent (at the 95 percent confidence level). This means that if we found that 50 percent of the total sample believed parents’ role was “very important”, we could be confident of getting the same result (within the range 45.6 and 54.4 percent) in 95 of 100 repeat hypothetical surveys.

The survey results have been weighted by age and gender to ensure they are truly representative of the New Zealand population 15 years plus. The weighting parameters were sourced from Statistics New Zealand.

The results have also been analysed by sub-samples of interest, including:

• Respondents who identified as parents and grandparents.
• Respondents who have attended a parenting class, programme or presentation.
• Various demographic variables (e.g. age, gender, household structure, income).